Guillemot seemed particularly enthusiastic about Nintendo’s success in both the handheld and home console markets.

“[Nintendo’s mass market strategy] is very profitable for Nintendo, and very profitable for all third-party publishers,” he said. “…Because [the strategy] is working, we create more product [for Nintendo platforms] and this will actually bring more people into the industry. The Wii is going to continue to do extremely well with no limit to growth.

Guillemot said Ubisoft currently has 400-500 people who are dedicated to the Wii platform right now, and believes that next year, Ubisoft will have “Nintendo-like quality” on the Wii.

He also praised the DS for helping expand Ubisoft’s business as well as the industry worldwide. CFO Alain Martinez added that DS games, with their relatively low development costs, achieve profitability at around 100,000 units sold, while a next-gen game for PS3 or Xbox 360 needs to sell around 1.3 million.


believes that next year, Ubisoft will have “Nintendo-like quality” on the Wii.

任天堂般的游戏质量
这下把两派都得罪了